This Privacy Statement clarifies the nature, scope and purpose of processing personal data ("Data") within our online offering and related websites, functions and content, as well as external online presence; Such as our social media profile (collectively referred to below as an "online offering"). With regard to the concepts used, such as "processing" or "responsible," we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Michael Ansorge Online Retail
Business owner: Diplom.-Ing (FH), M.Eng Michael Ansorge
Types of data processed:
-inventory data (e.g., names, addresses).
-contact details (e.g., e-mail, telephone numbers).
-Content data (e.g., text input, photographs, videos).
-usage data (e.g., visited websites, interest in content, access times).
-Meta-/communication data (e.g., device information, IP addresses).
Categories of affected persons
Visitors and users of the online offer (below we also refer to the affected persons as "users").
Purpose of processing
-Providing the online offer, its features and content.
-Answering contact requests and communicating with users.
"Personal data" is any information relating to an identified or identifiable natural person (' the person concerned '); Identifiable is a natural person who is directly or indirectly can be identified, in particular by assigning it to an identifier such as a name, to a identification number, to location data, to an online identifier (e.g. cookie) or to one or more special features that reflect the physical, physiological, Genetic, psychological, economic, cultural or social identity of this natural person.
"Processing" is any process performed with or without the help of automated procedures or any such sequence of operations in connection with personal data. The term goes far and encompasses virtually every handling of data.
"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific person concerned without the use of additional information, provided that this additional data Information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not assigned to an identified or identifiable natural person.
"Profiling" of any type of automated processing of personal data, which consists in this personal data being used to evaluate certain personal aspects relating to a natural person, in particular aspects To analyze or predict this natural person's work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or change of location.
The "person responsible" is the natural or legal person, authority, institution or other body that decides alone or together with others on the purposes and means of processing personal data.
"Order processor" means a natural or legal person, authority, institution or other body that processes personal data on behalf of the person responsible.
Authoritative legal bases
In accordance with Article 13 of the GDPR, we will inform you of the legal basis of our data processing. If the legal basis is not mentioned in the Privacy Statement, the following applies: The legal basis for obtaining consents is Article 6 (1) lit. (a) and Article 7 of the GDPR, the legal basis for processing to fulfil our services and implement contractual measures, as well as answering enquiries is Article 6 (1) lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Article 6 (1) lit. c GDPR, and the legal basis for processing to safeguard our legitimate interests is Article 6 (1) lit. f GDPR. In the event that vital interests of the person concerned or another natural person require the processing of personal data, Article 6 (1) lit serves. D GDPR as the legal basis.
Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access to it, entering, sharing, ensuring availability and its Separation. We have also established procedures to ensure a perception of affected rights, deletion of data and response to data exposure. In addition, we take the protection of personal data into account in the development, or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly presets (Article 25 GDPR).
Working with contract processors and third parties
If, as part of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission ( For example, if the data be transmitted to third parties, such as payment service providers, in accordance with Article 6 (1) lit. (F) GDPR is required to fulfil the contract), you have agreed to provide for a legal obligation or on the basis of our legitimate interests (e.g. in the use of agents, web windows, etc.).
If we commission third parties to process data on the basis of a so-called "contract of order processing," this is done on the basis of Article 28 of the GDPR.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA))) or if this is done in the context of the use of third-party services or disclosure or transfer of data to third parties, This is only if it is done to fulfil our (before) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permits, we process or leave the data in a third country only in the event of the special requirements of Article 44 ff. GDPR.
This means processing is carried out, for example, on the basis of special guarantees, such as the officially recognised finding of a data protection level corresponding to the EU (e.g. for the US by the "Privacy Shield") or compliance with officially recognised special contractual obligations. Obligations (so-called "standard contract clauses").
Rights of the persons concerned
You have the right to request confirmation as to whether data in question is processed and for information about this data, as well as for further information and copy of the data in accordance with Article 15 GDPR.
You have accordingly. Article 16 of the GDPR has the right to require the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with Article 17 of the GDPR, you have the right to request that data in question be deleted immediately or, alternatively, to request a restriction of the processing of the data in accordance with Article 18 of the GDPR.
You have the right to request that the data you have provided to us be received in accordance with Article 20 of the GDPR and to request that it be transmitted to other persons responsible.
You also have the right under Article 77 of the GDPR to lodge a complaint with the competent supervisory authority.
You have the right to revoke granted consents under Article 7 (3) of the GDPR with effect for the future
Right to object
You may object to the future processing of the data concerning you at any time in accordance with Article 21 GDPR. The objection may be made in particular against processing for direct advertising purposes.
Cookies and the right to object to direct advertising
"Cookies" are small files that are stored on users ' computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or "session cookies" or "transient cookies," are referred to as cookies that are deleted after a user leaves an online offer and closes their browser. In such a cookie, for example, the contents of a shopping basket can be stored in an online shop or a login status. Cookies are referred to as "permanent" or "persistent," which remain stored even after the browser is closed.
For example, the login status can be saved if the users visit it after several days. Similarly, such a cookie can store the interests of users used for range measurement or marketing purposes. Cookies are referred to as a "third-party cookie" offered by providers other than the person who runs the online offer (otherwise, if only its cookies are referred to as "first-party cookies").
If users do not want cookies to be stored on their computer, they are asked to disable the option in their browser's system settings. Saved cookies can be deleted from the browser's system settings. The exclusion of cookies can lead to functional limitations of this online offer.
Deletion of data
The data we process will be deleted or restricted in processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in the context of this Privacy Statement, the data stored with us will be deleted as soon as it is no longer necessary for its purpose and no legal retention obligations stand in the way of deletion.
Unless the data is deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.
According to legal requirements in Germany, the retention takes place in particular for 10 years in accordance with § § 147 (1) AO, 257 (1) points 1 and 4, (4) HGB (books, records, situation reports, booking documents, trading books, for taxation of relevant documents, etc.) and 6 years. Pursuant to § 257 (1) (2) and 3, paragraph 4 of the HGB (trade letters).
According to legal requirements in Austria, the storage takes place in particular for 7 J in accordance with § 132 (1) BAO (accounting documents,
Belege/invoices, accounts, receipts, business papers, preparation of income and expenses, etc.), for 22 years in connection with land and for 10 years for documents related to electronically provided services, telecommunications, radio and expenses Television services provided to non-entrepreneurs in EU Member States using the Mini-One-Stopping Shop (MOSS).
In addition, we process
-contract data (e.g., subject matter of the contract, term, customer category).
-Payment data (e.g., bank details, payment history)
From our customers, prospects and business partners to provide contractual services, service and customer care, marketing, advertising and market research
Order processing in the online shop and customer account
We process the data of our customers as part of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.
Data processed includes inventory data, communications data, contract data, payment data and those affected by the processing include our customers, prospects and other business partners. The processing is carried out for the purpose of providing contract services in the context of the operation of an online shop, billing, delivery and customer service. In doing so, we use session cookies for storing the shopping cart content and permanent cookies for storing login status.
Processing is based on Article 6 (1) lit. b (carrying out ordering) and c (required archiving) GDPR. The information identified as required is necessary to justify and fulfil the contract. We only disclose the data to third parties in the context of extradition, payment or legal permits and obligations to legal advisors and authorities. The data will only be processed in third countries if this is necessary for the fulfillment of the contract (e.g. at the customer's request for delivery or payment).
Users can create an optional user account by being able to view their orders in particular. As part of the registration process, the required mandatory information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines.
If users have terminated their user account, their data will be deleted with respect to the user account, subject to their retention is valid for commercial or tax reasons. Article 6 (1) lit. c GDPR necessary. Information remains in the customer account until it is deleted, followed by archiving in the event of a legal obligation. It is incumbent on users to secure their data before the end of the contract if they are terminated.
As part of the registration and re-registrations as well as use of our online services, we store the IP address and the time of the respective user store. The storage is based on our legitimate interests, as well as the user in terms of protection against abuse and other unauthorized use. In principle, this data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so under Article 6 (1) lit. c GDPR.
The deletion takes place after the expiry of legal warranty and similar obligations, the requirement for the retention of the data is checked every three years; In the case of legal archiving obligations, the deletion takes place after its expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).
External payment service providers
As part of the fulfillment of contracts, we set the payment service providers on the basis of Article 6 (1) lit. b. GDPR. In addition, we set external payment service providers on the basis of our legitimate interests in accordance with Article 6 (1) lit. GDPR to provide our users with effective and secure payment options.
Data processed by payment service providers includes inventory data, such as the name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and verification totals, as well as contract, sums and receipt claims. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. This means that we do not receive account or credit card-related information, but only information with confirmation or negative disclosure of the payment.
The data may be transmitted by payment service providers to commercial reporting agencies. The purpose of this transfer is to verify identity and credit. To this end, we refer to the terms and conditions and data protection notices of the payment service providers.
The terms and conditions and data protection notices of the respective payment service providers apply to the payment transactions, which can be accessed within the respective websites or transaction applications. We also refer to them for further information and assertion of revocation, information and other rights of concern.
Administration, financial accounting, office organization, contact management
We process data in the context of administrative tasks as well as organization of our operation, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process as part of the performance of our contractual services. The basis for processing is Article 6 (1) lit. c. GDPR, Article 6 (1) lit. f. GDPR. The processing affects customers, prospective customers, business partners and website visitors. The purpose and interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that govern our business activities, carry out our duties and provide our Benefits serve. The deletion of data relating to contractual services and contractual communication corresponds to the information cited in these processing activities.
We disclose or transmit data to the financial administration, consultants, such as, tax advisors or auditors, as well as other fee agencies and payment service providers.
We also store information about suppliers, organizers and other business partners on the basis of our business interests, e.g. for the purpose of making further contact. In principle, we store this mostly company-related data on a permanent basis.
Business analysis and market research
In order to be able to operate our business economically, to recognize market trends, wishes of contractors and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata based on Article 6 (1) lit. f. GDPR, whereby contractors to the persons concerned,
Prospective buyers, customers, visitors and users of our online offer.
The analyses are carried out for the purpose of business analysis, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. on their services used. The analyses serve us to increase usability, optimize our offer and be operational. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values.
If these analyses or profiles are personal, they will be deleted or anonymised with the termination of the users, otherwise after two years from the conclusion of the contract. Moreover, the overall economic analyses and general trend provisions are carried out anonymously where possible.
Users can create a user account. As part of the registration process, the required mandatory information will be communicated to the users and on the basis of Article 6 (1) lit. b GDPR processed for the purpose of providing the user account. The data processed includes, in particular, the login information (name, password and an e-mail address). The data entered as part of the registration will be used for the purpose of using the user account and its purpose.
Users can be informed by e-mail about information relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with respect to the user account, subject to a legal retention obligation. It is incumbent on users to secure their data before the end of the contract if they are terminated.
If users leave comments or other posts, their IP addresses may be based on our legitimate interests within the meaning of Article 6 (1) lit. (GDPR) for 7 days. This is done for our safety if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution ourselves and are therefore interested in the identity of the author.
Furthermore, we reserve the right to use Article 6 (1) lit on the basis of our legitimate interests. GDPR to process users ' information for spam detection.
The data provided in the context of the comments and posts will be stored by us permanently until the user is at odds.
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's details are used to process the contact request and how to process it in accordance with Article 6 (1) lit. b. (Under contractual/pre-contractual relations), Article 6 (1) lit. (Other requests) GDPR processed. Users ' information can be stored in a customer relationship management system ( "CRM System ") or similar request organization.
We will delete the requests if they are no longer required. We check the requirement every two years; In addition, the legal archiving obligations apply.
With the following notices, we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your rights of opposition. By subscribing to our newsletter, you agree to the reception and the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information ("Newsletter") only with the consent of the recipients or a legal permission. If its contents are specifically described as part of a registration for the newsletter, they are decisive for the consent of the users. Moreover, our newsletters contain information about our services and us.
Double-opt-in and logging: Registration for our newsletter takes place in a so-called double-opt-in procedure. I.e. You will receive an email after signing up asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign email addresses. Registrations to the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the login and confirmation timing, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.
Registration credentials: To sign up for the newsletter, it is sufficient to provide your email address. As an option, we ask you to provide a name for personal contact in the newsletter.
The sending of the newsletter and the measurement of the success associated with it are based on the consent of the recipients in accordance with Article 6 (1) lit. A, Article 7 GDPR (G) § 7 (2) (3) UWG or if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Article 6 (1) lt.
The registration procedure is logged on the basis of our legitimate interests in accordance with Article 6 (1) lit. f GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of users and also allows us to prove consent.
ermination/revocation-You can cancel the receipt of our newsletter at any time, i.e. Resist their consents. A link to the cancellation of the newsletter can be found at the end of each newsletter. We may store the emailed addresses issued for up to three years on the basis of our legitimate interests before deleting them in order to prove prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time.
The shipping service provider is set on the basis of our legitimate interests in accordance with Article 6 (1) lit. (GDPR) and an order processing contract under Article 28 (3) of the GDPR.
The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without assigning to a user, to optimize or improve their own services, e.g. to technically optimize the shipment and the presentation of the newsletters or for Use statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write them themselves or to pass the data on to third parties.
Newsletter-Measurement of Success
The newsletters contain a so-called "web-beacon," i.e. a pixel-sized file, which is available when opening the newsletter from our server, or if we use a shipping service provider from whose server is retrieved. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, will be collected first.
This information is used to improve the technical services on the basis of the technical data or the target groups and their reading behaviour based on the raRuforte (which can be determined with the help of the IP address) or the access times.
Statistical surveys also include determining whether newsletters will open, when they will open and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.A separate revocation of the measure of success is unfortunately not possible, in which case the entire newsletter subscription must be cancelled.
Hosting and e-mail shipping
The hosting services we use are used to provide the following services: Infrastructure and platform services, computing capacity, storage and database services, e-mail delivery, security services and Technical maintenance services that we use for the purpose of operating this online offer.
In doing so, we, or our hosting provider, process inventory data, contact details, content data, contract data, usage data, meta-and communication data of customers, interested parties and visitors based on our legitimate interests. Efficient and secure provision of this online offer in Article 6 (1) lit. F GDPR in Article 28 GDPR (conclusion contract of contract).
Online presence on social media
We maintain online presence within social networks and platforms in order to communicate with the customers, prospective customers and users who are active there and to inform them about our services there.
We would like to point out that it allows users ' data to be processed outside the European Union area.
This can pose risks for users, for example, because it could make it more difficult to enforce the rights of users. With regard to US providers certified under the Privacy Shield, we would like to point out that they are committed to complying with EU data protection standards.
In addition, users ' data is usually processed for market research and advertising purposes. For example, user usage profiles can be created from the usage behavior and resulting interests of users. The usage profiles, in turn, can be used to target ads inside and outside the platforms, for example, that are presumably in line with the interests of users.
For these purposes, cookies are usually stored on users ' computers, in which users ' usage behaviour and interests are stored. In addition, the usage profiles may also store data independently of the devices used by users (especially if users are members of the respective platforms and are logged in to them).
The processing of the personal data of the users is based on our legitimate interests in the effective information of the users and communication with the users in accordance with Article 6 (1) lit. f. GDPR. If the users are asked by the respective providers for consent in the data processing (i.e. explain their consent, for example, by checking a check box or confirming a button) is the legal basis of the processing Article 6 (6). 1 lit. (a), Article 7 GDPR.
For a detailed presentation of the respective processing and opt-out options, we refer to the following linked information of the providers.
In the case of requests for information and the assertion of user rights, we would like to point out that these can be most effectively asserted by the providers. Only providers have access to users ' data and can take direct action and provide information. If you still need help, you can contact us.
- Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland) - Datenschutzerklärung: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook.com/settings?tab=ads und http:// www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
- Google/ YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Datenschutzerklärung: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https:// www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Datenschutzerklärung/ Opt-Out: http://instagram.com/about/legal/privacy/.
-Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA)-Privacy Statement: https://twitter.com/de/privacy, opt-out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.
Integration of third-party services and content
Within our online offer, we set the content or service offerings of Third-party providers to integrate their content and services, such as videos or fonts (referred to below uniformly as "Content").
This always presupposes that the third-party providers of this content perceive the IP address of the users, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only content whose respective providers only use the IP address to deliver the content. Third-party vendors can also use so-called pixel tags (invisible graphics, also known as "web beacons ") for statistical or marketing purposes. The "pixel tags " allow information to be evaluated as to how the visitor traffic on the pages of this website.
The pseudonymous information can also be stored in cookies on the user's device and, among other things, technical information about the browser and operating system, referring websites, visiting time as well as other information about the use of our online offer As well as associated with such information from other sources.
Using Facebook social plugins
On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1)), we use social plugins ( "plugins ") of the social network facebook.com, which is The Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is operated ( "Facebook ").
This may include, for example, content such as images, videos or texts and buttons that allow users to share content from this online offer within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
When a user calls a feature of this online offering that contains such a plugin, their device establishes a direct connection to Facebook's servers.
Facebook transmits the content of the plugin directly to the user's device and integrates it into the online offering. User profiles of users can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our level of knowledge.
By integrating the plug-ins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, for example by clicking on the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there.
If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymised IP address is stored in Germany.
If a user is a Facebook member and does not want Facebook to collect data about them through this online offer and link it to their member data stored on Facebook, they must log out of Facebook before using our online offer and Delete cookies.
Further settings and contradictions regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/or the EU side http://www.youronlinechoices.com/. The settings are made on a platform-independent basis, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Created with Privacy Generator.de by RA Dr. Thomas Schwenke